Reggae Rags employ the finest quality materials and printing in creating a line of durable garments while paying tribute to this great music and its artistic legends.

The Sierra Nevada World Music Festival promotes "conscious" music. Conscious music is music with a message of peace, unity and brotherhood, which transcends the divisions of race and culture.

SOJA has risen to the forefront, picking up right where the Brains left off – creating their own blend of conscious roots music entwined with the traditional rhythms of reggae, it “comes across with passion and depth.” (Washington Post ’06)